A multidimensional activity


What appears a simple concept “insurance intermediation” is in fact a multidimensional activity that requires a great variety of skills and qualities if it is to be a successful business in a very competitive market. The market for insurance products, like many other markets, is characterized by imperfect information by each party to the transaction, significant search costs to find the appropriate deal, and asymmetric bargaining power. Through their various activities, intermediaries help clients and insurance companies overcome a number of market failures which otherwise would hamper competition. These activities are important for all types of insurance buyers, large companies, SMEs & private consumers.

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